treat // the best
We provide natural & premium treats of the highest quality to pet owners.
BELLY UP is the brainchild of a group of passionate paw-rents focused on providing only high-quality and natural human-grade pet food to their fur-kids. Each of them had been browsing through hundreds of pet food brands before finding real food that is the best for their pet.
We all deserve it. All our dogs and cats deserve 100% natural, grain-free and additive-free food.
EASY // QUALITY
BELLY UP believes that buying high-quality, natural and premium pet food off-the-shelf should be the norm and not the exception.
That is why we are committed to sourcing and crafting only the highest quality treats for your dogs and cats.
HUMAN // LOYALTY
Our pets love us for a lifetime; they do not deserve commercialised pet food packed with fillers and additives in retail pet stores.
It only makes us more human; wanting to find and provide premium pet food to our loyal dogs and cats.
ETHICS // HONESTY
We want to help other animals. Period.
Majority of BELLY UP’s proceeds will go to animal welfare groups that need more attention now than ever. It is our duty to support other animals that are less privileged than ours.
treat // the mission
Finding high-quality, natural and premium pet treats for our fur-kids should be easy.
BELLY UP wants to create the most memorable experiences and relationships between pawrents and furkids with our treats. Premium treats should be easily available and the quality should be held to the highest levels from start to finish.
The hardest part is over. We have ensured that every treat we deliver is 100% organic and natural, free of grain and additives.