BELLY UP

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Teaming Up with Natural Dog Company Towards a Commitment to Heal and Protect Paw-kind in Singapore.

When we started BELLY UP to nurture and improve the wellbeing of dogs and cats in Singapore, we knew that we would not be able to do this alone as individuals. This motivated us to search for the best partners in the industry that were ethical and committed to the healing and wellness of all paw-kind.

We looked everywhere around the globe to find only the best sustainable farmers, ethical suppliers, and conscious pet parents to help initiate our movement of finding the best ways to treat our pets.


“If you want to go fast, go alone. If you want to go far, go together.” - African Proverb


A familiar phrase that resonated the synergy between Natural Dog Company and BELLY UP. Our teams met over a video conference and shared extensively on all-natural, premium, organic healing methods for our furry friends not just as business owners, but also as fellow pet parents. Little did we know that something greater was yet to come!

Natural Dog Company ~ BELLY UP

We chose Natural Dog Company because they are dog-lovers, dog-owners, and dog-experts. Their love for animals, nature, and innovation brought forward a new wave of organic, all-natural, and deep-healing products for every dog pawssible. 

Our belief in high-quality, natural, and premium treats harmonised with their natural, effective, and holistic healing solutions. United, we believe that we will be a stronger force on this planet nurturing a long, happy, pain-free, and healthy life for all dogs.

Natural Solutions

Handcrafted in small batches, all of the Natural Dog Company’s products are concocted from an all-natural blend of herbs. They work directly with their farmers and agricultural producers just like us. Being in touch with the natural environment of the produce helps us to craft the highest quality deep-healing and nourishing balms and treats.

You can learn more about Natural Dog Company’s ingredients here.

Healing & Protecting Paw-kind

We long for happy, tail-wagging dogs everywhere (and cats too). With the help of our natural-healing products and our loyal customers, we aim to foster the best experiences between you and your pets.


“Simplify, then add lightness.” - Colin Chapman


Our goals are simple; to make high-quality, natural and premium pet supplies easily available to all paw-rents and fur-kids. All our products have excellent nutritional value for your furry friends with no frills and no nasties.

We are always looking to team up with ethical and conscious animal lovers to protect paw-kind. If you are interested to partner up with us, or to be an paw-friendly ambassador for our eco-conscious products, please reach out to us via email or drop us a DM on Instagram @bellyup.sg!

Lastly, we would like to thank everyone who has supported us since we started on our journey. In addition to our regular charitable donations to animal welfare groups, we will continue to contribute back to the furry community as much as we can.

Want to learn more about the best way to treat your pet?

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xo
Nellie